I was privileged to participate in #LetsLivestream Twitter Chat hosted by Rachel Moore of Really Social, and moderated by Jenn Nelson of Wine Antics. The topic was “Business Coaching via Periscope”: I shared how I expanded to business coaching and how I used live video to introduce myself to a wider audience. You know I LOVE live video, don’t you?!?

Using live video for your business is an excellent way to engage with your audience and to show who you really are. You create an authentic relationship with your viewers who will come back for more if you engage with them in real time.

Add live video to your marketing strategy, it helps you reach and engage with your audience in real time Click To Tweet

Here’s the chat recap. Enjoy!

.@Rachel_Really on #Periscope: the #LetsLivestream about #wedding planners and #business coaching via Periscope… https://t.co/vxJ4fzTjzs

— Jay Garrett (@motojt) October 12, 2016

Today's #LetsLivestream guest is @SabrinaCadini, a #wedding planner who coaches others via @Periscope! Please give her a warm welcome! pic.twitter.com/4zWi6c7mQt

— LetsLivestream (@LetsLivestream) October 12, 2016

Q1 @SabrinaCadini can you tell us a bit about how you got started in your #wedding planner #business? #LetsLivestream pic.twitter.com/1lW7y5jmAK

— LetsLivestream (@LetsLivestream) October 12, 2016

A1: 1/2 I helped a TV producer with her lavish parties in the 80s – Loved making her vision come to life #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A1: 2/2 I then realized I needed to pay bills, and learned how to run a profitable business #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q2 When did you start using #livestreaming in your #business approach, and how did you grow into it? #LetsLivestream pic.twitter.com/anNx6nb13X

— LetsLivestream (@LetsLivestream) October 12, 2016

A2: 1/2 I started periscoping in Jun 2015, amazed by the opportunity to connect with entrepreneurs worldwide #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

yes! I am running into the pain between paying the bills and doing what I love! #thestruggleisreal #LetsLiveStream pic.twitter.com/kMIZ6vZMxt

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

A2: 2/2 Being able to connect globally is a key for my #businescoaching practice #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A2: started in Periscope then over to blab and now facebook live. #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

A2: Every step along the way was more about community. But every broadcast has been trying something new. #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

And I see you on Smiletime now 🙂 You rock Jonathan! #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

I agree. Much more natural and forthcoming sometimes for F2F or coaching sessions. #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

Q3 You've talked before about using #video to create a 2-way conversation w/ customers. How does that work on #Periscope? #LetsLivestream pic.twitter.com/tY33F9tBU9

— LetsLivestream (@LetsLivestream) October 12, 2016

A3: 1/2 It's about engagement, viewers love to be part of the conversation and get motivated in their biz #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A3: 2/2 The "know – like – trust" process is in full effect with #Periscope and other live streaming options #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

I think that's what makes it the most exiting time to be in #livevideo! #livestream #LetsLiveStream @LetsLivestream pic.twitter.com/mHrVAd3PVC

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

it takes a special talent to connect with people over a one way broadcast platform #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

A3 Two-way is challenging on platforms like @Periscope or #FacebookLive, but it can be done! @SabrinaCadini #LetsLivestream

— Rachel Moore (@RachelMooreRS) October 12, 2016

I agree. I do honestly think that sometimes the best combo is live-video and stories (ie SC or IG) for me #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

#LetsLiveStream @LetsLivestream it is possible to use #periscope with a two way conversation by @1AlexKhan https://t.co/ytZtCGydaF

— Alfredo Tigolo (@alfredo_tigolo) October 12, 2016

Yep! People actually feel you are there for them & they can relate, ask, get tips, energy boost… #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

Q4 Why does @Periscope work well for your specific goals and #livestream approach? #LetsLivestream pic.twitter.com/ab626EjA81

— LetsLivestream (@LetsLivestream) October 12, 2016

I love to help others achieve their goals by using my experience #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

so true! I think this is why I lean on @CorkEnvy to as an amazing co-host to #WineAnticsLIVE! #LetsLivestream @LetsLivestream

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

A4: 1/2 Periscope helps me create a conversation with fellow entrepreneurs and understand their challenges #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A4: 2/2 Once I know what they need I provide solutions in my broadcasts and customize coaching programs #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A4 periscope gives broadcasters an intimate connection other social platforms completely miss #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

Sabrina, do you "focus" on fellow entrepreneurs or any1 seeing support or starting the entrepreneurial path? #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

My business tips and strategies can apply to any entrepreneur #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

I also share tips on how to achieve the ideal work-life balance which is critical for entrepreneurs #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q5 What kind of content do you share through #Periscope? #LetsLivestream pic.twitter.com/56yPa2QvDm

— LetsLivestream (@LetsLivestream) October 12, 2016

A5: 1/2 I focus on strategies / systems allowing wedding entrepreneurs to elevate their brand, become profitable #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A5: 2/2 Many young planners can design a wedding (creative) but have a hard time to make money (business) #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A5: I share something very specific in business/social topics & short in time (around 5mins. or so) #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

I love the short format #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

YEP! It's about LIFE-Working and staying centered as much as possible 🙂 #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

Oh yes! Focus on life, not on work #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q6 What do you find to be the biggest obstacles for #business owners to start #livestreaming? #LetsLivestream pic.twitter.com/x77jM09Gex

— LetsLivestream (@LetsLivestream) October 12, 2016

A6: 1/2 It can be no confidence on camera or no interesting topics to present, but it's easier than they think #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A6: 2/2 Many are afraid of unscripted format – Anything can happen live, yes and it could be a new client! #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A6: 1. confidence to perform LIVE 2. knowledge of tech to broadcast #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

Remember @JennsLIVE @LetsLivestream my friend @BeautyBubble found this information about @1AlexKhan #periscope split screen #LetsLiveStream

— Alfredo Tigolo (@alfredo_tigolo) October 12, 2016

Thanks everyone! You can see on my profile how it works live in action. 😉

— Alex Khan (@1AlexKhan) October 12, 2016

perfect! I look forward to playing w/this more. I'd like to be on #Periscope AND #FacebookLIVE! @alfredo_tigolo #letsLivestream

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

perfect! I look forward to playing w/this more. I'd like to be on #Periscope AND #FacebookLIVE! @alfredo_tigolo #letsLivestream

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

#LetsLiveStream keep the technical aspects simple to start live streaming from a phone or computer setup options

— Alfredo Tigolo (@alfredo_tigolo) October 12, 2016

Excellent! That makes it more encouraging for people starting out #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q7 Can any industry utilize #livestreaming to elevate their brand and connect with customers? #LetsLivestream pic.twitter.com/xSd1xogGb6

— LetsLivestream (@LetsLivestream) October 12, 2016

A7: 1/2 Yes, every business can use it to attract their customers, people love to see what's behind the brand #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A7: 2/2 The more you engage with your customers the more they will be attracted to you / your brand #P2P #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

From brick&mortar to non-profit Livestream has and will continue to create loyal listeners #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

A7: I think any industry can use #livevideo to engage with people! Profitability might be another story! #livestream #LetsLiveStream

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

A7 Yes. But have a plan, know what yoyu wish to "say" and how you can help them. And don't forget to smile #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

A7 but it only works if your audience is interested in interacting with you on #livevideo #LetsLiveStream

— D’AnneOnSocial (@DAnne_Hotchkiss) October 12, 2016

I think having content to share and educate is a great way to attract them #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q8 You call your target audience "wedpreneurs." Can you describe how you coach them through @Periscope? #LetsLivestream pic.twitter.com/zdbrqzsJD6

— LetsLivestream (@LetsLivestream) October 12, 2016

A8: 1/2 I share business tips / strategies to provide stellar service or tools / systems to increase productivity #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A8: 2/2 My broadcasts give them a taste of what I can do for them and then they follow up to start working with me #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q9 You used to be a television broadcaster. How is hosting a #livestream different? #LetsLivestream pic.twitter.com/A4plQkcITL

— LetsLivestream (@LetsLivestream) October 12, 2016

Great! Offer first and without expecting at the first moment the sale to close right here right now. Go, Sabrina! #LetsLiveStream https://t.co/awQXXkGucp

— Zala Bricelj (@ZalkaB) October 12, 2016

A9: 1/2 It helped with the confidence but broadcasting lacks interactive / emotional components of live video #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A9: 2/2 Live streaming brings me closer to my audience, allows me to learn about them and help them succeed #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

.@SabrinaCadini #letslivestream Is anyone professionally live streaming weddings? Some funerals are now being streamed

— Roland Millward (@RolandMillward) October 12, 2016

There are a couple of companies offering this, still a new service though #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A9 The best livestreamers IMO r those who're not "trained". But natural, offer & give. Broadcasters r trained, learnt TO DO #LetsLiveStream https://t.co/b8oIcuYzwV

— Zala Bricelj (@ZalkaB) October 12, 2016

A9 personally the naturalness of live streaming even when hosted by TV personalities had more charm #LetsLiveStream

— Roland Millward (@RolandMillward) October 12, 2016

Also @WeddingMarket offers professional live streaming for weddings #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Yes, even though they have a hard time to answer questions and reply to comments #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A9. We're all "Trained.." What matters is that you are natural and share your personality when you #livevideo. #LetsLiveStream

— D’AnneOnSocial (@DAnne_Hotchkiss) October 12, 2016

YES!!! #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q10 Where and when can we watch your 'Scopes? #LetsLivestream pic.twitter.com/dOzni2XC6N

— LetsLivestream (@LetsLivestream) October 12, 2016

A10: You can find me on Periscope at "Sabrina Cadini – Wedding & Event Entrepreneur" #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

@LetsLivesStream Here is a person that live stream weddings @chipdizard https://t.co/VHXBimBk77 #LetsLiveStream

— Alfredo Tigolo (@alfredo_tigolo) October 12, 2016

A10: Educational content on weekdays and my events / weddings including setup (or personal life scopes) on weekends #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

daily scopes morning time before & sometimes after my #jtripplive show #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

The only funeral I saw > Ali. Just the procession. Would b really strange 2 👂 ppl commenting #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

a10: @LivestreamUni w/ Ross Brand gives great updates on live streaming shows #letslivestream

— Jonathan Tripp (@jonathantripp) October 12, 2016

True! I catch a lot of #livevideo shows due to Ross's daily updates. #LetsLiveStream

— Zala Bricelj (@ZalkaB) October 12, 2016

Me too, Ross is amazing! #letslivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

Q11 Any final thoughts you'd like our community to take away about #livestreaming? #LetsLivestream pic.twitter.com/6agRS4Bxcx

— LetsLivestream (@LetsLivestream) October 12, 2016

A11: 1/2 Start #livestreaming today! Many business owners miss golden opportunities to connect with customers #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A11: 2/2 The more consistent you are the more confident you become and your audience will come back for more #LetsLivestream

— Sabrina Cadini (@SabrinaCadini) October 12, 2016

A11: I am glad to be part of the #livestream community & LOVE pushing the boundaries of #livevideo to connect w/people! #LetsLivestream pic.twitter.com/w01guJYhV3

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

We had biz insights + wedding music at #LetsLiveStream today. Loved your tips @SabrinaCadini! @Rachel_Really @JennsLIVE & all – YOU ROCK! 👐🏻

— Zala Bricelj (@ZalkaB) October 12, 2016

cheers! You did amazing today on #LetsLivestream! @ZalkaB @Rachel_Really @LetsLivestream pic.twitter.com/14cplQlodC

— Jenn Nelson 📲 (@JennsLIVE) October 12, 2016

To @SabrinaCadini thanks for the follow and enjoyed you as a guest with #LetsLiveStream with @Rachel_Really @JennsLIVE

— Alfredo Tigolo (@alfredo_tigolo) October 12, 2016

thanks for the mention! #Letslivestream

— Wedding Market (@weddingmarket) October 12, 2016

Sabrina Cadini

Holistic Precision Life Coach, Brain Wellness Coach, and Life-Work Balance Strategist helping busy professionals and high achievers live and work better by prioritizing themselves. I use different modalities (epigenetics, neuroscience, chronobiology, and positive psychology) to implement effective lifestyle changes.