I was a guest on the #BizHeroes Twitter chat – Social media for live events
This week I was a guest on the #BizHeroes chat hosted by Paper.li and the topic was about social media for live events, my favorite combination.
The co-hosts, Magda Torres and Zala Bricelj are among my favorite Twitter peeps and I can’t thank them enough for the opportunity to connect with their followers.
It was a very fun, fast-paced chat with awesome entrepreneurs, business owners and social media managers, and a lot of great insights were shared during the hour. Below is a recap of the chat. Enjoy!
Q1. What’s the first thing to keep in mind when integrating SM and Live Events? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A1: (1/4) Many to keep in mind – Having a clear SM strategy for pre-, during and post- #liveevent can benefit brands, organizers #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
Great point, Sabrina! When you have a strategy, you know where you’re at and where you’re going & where you were #BizHeroes https://t.co/sDGcnJGKXH
— Zala Bricelj (@ZalkaB) April 18, 2017
A1: (2/4) Always keep your brand and audience in mind, and be prepared for positive and negative comments on different platforms #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
Be ready for both supporters & haters #BizHeroes https://t.co/Oz2I0WiWMa
— Paper.li (@paper_li) April 18, 2017
A1 have a strong wifi signal and test it before any live event @paper_li @ZalkaB @SabrinaCadini #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
A1: (3/4) It’s very important to appoint a community manager (or team) moderating and collecting feedback #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A1 Be prepared before aired. Don’t take it all so personally. #BizHeroes
— ShereeseM, MS/MBA (@ShereesePubHlth) April 18, 2017
A1: You should know how social media fits into the overall promotion of the event- before, during, and after. #Bizheroes
— Mallie Rust (@malliefe2o3) April 18, 2017
A1: (4/4) Useful questions: What do I want to share? What is the goal? Is the content relevant? Are there restrictions? #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@SabrinaCadini It makes sense for a social media events campaign strategy to center around these and/or similar questions then. #bizheroes
— Javier Sanabria (@SanabriaJav) April 18, 2017
A1 whether it’s fit for purpose and not just use of the latest tech – makeit make sense for you you #BizHeroes https://t.co/7GP035XX2v
— mark longbottom (@marklongbottom_) April 18, 2017
A1 in other worlds prepare! have a plan for the content you want to share. think visually @SabrinaCadini #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
@monikacjansen Always good to have a moderator assigned to social media or each platform #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A1: When integrating #SocialMedia & Live Events, begin w/a strategy – know: what is the goal of your live social efforts. #bizheroes
— TheAlternativeBoard (@TAB_Boards) April 18, 2017
A1 Know what you hope to achieve at your live event. Fundamentally, do you want social media coverage or not? #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
Q2. What are the easiest ways to use SM when documenting live events? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A2: (1/5) Pre-event: Share behind-the-scenes, interviews, video clips from past editions to generate buzz and excitement #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@monikacjansen @SabrinaCadini always simplify to make it effective not spreading same content across every platform make it unique and effective for the event #BizHeroes
— mark longbottom (@marklongbottom_) April 18, 2017
A2: (2/5) During the event – Live coverage on #Periscope, #FacebookLive to involve the audience, fans #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A2: (3/5) During the event – Share raw, candid photo / video moments via #Twitter, #Instagram Stories, #Snapchat (w/ #geofilter) #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@JuiceboxCA @monikacjansen @SabrinaCadini engagement is good tho as it embrances those at the event and tose around the globe connected to the event – about the moment #BizHeroes
— mark longbottom (@marklongbottom_) April 18, 2017
A2: Go in knowing what the most important moments will be and be sure to post about those. Let yourself be organic otherwise #BizHeroes pic.twitter.com/R3mVLOI5dd
— Mallie Rust (@malliefe2o3) April 18, 2017
A2: (4/5) My favorite is #Snapchat to tell a story and show details at #weddings with quick, fun and visual content #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A2: When documenting live events, create a custom hashtag. This allows you to easily find & share content related to the event. #bizheroes
— TheAlternativeBoard (@TAB_Boards) April 18, 2017
A2: Depending on the type of event, some would opt for a FB Live type of medium while I prefer to take to Twitter. #BizHeroes
— Randy Thio (@ideabloke) April 18, 2017
A2 think mobile only, collect and curate after but the event is live and activity should be about the moment #BizHeroes https://t.co/EHfQsiE9Lg
— mark longbottom (@marklongbottom_) April 18, 2017
A2: (5/5) Post-event – Upload highlights with images and video clips to #TwitterMoments, #Facebook, #Instagram, #YouTube #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A must-do when using #SocialMedia to document a live event! #bizheroes https://t.co/qCnSSuTwoc
— TheAlternativeBoard (@TAB_Boards) April 18, 2017
I like Snapchat but use Instagram Stories way more #BizHeroes https://t.co/G8NohqfKwB
— Paper.li (@paper_li) April 18, 2017
So important to be in the moment ignore Beyonce and Prince and make it LIVE not staged #BizHeroes https://t.co/BTWzek4w7c
— mark longbottom (@marklongbottom_) April 18, 2017
@monikacjansen @JuiceboxCA You want to engage your followers first and create a community of raving fans for your brand #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A2: have a chat going with a hashtag so you can communicate with views and get more of your followers to join. #bizheroes pic.twitter.com/GI4zt9ISbj
— Mind of a Diva (@MindofaDiva) April 18, 2017
@SabrinaCadini @JuiceboxCA @monikacjansen without engagement there’s no social and it’s just broadcast and PR lacking life and vitality #BizHeroes
— mark longbottom (@marklongbottom_) April 18, 2017
@JuiceboxCA @monikacjansen @SabrinaCadini Yep, there’s a Q of funding. But in my book, good stories & interesting live coverage w/engagement tops “perfect” broadcast 🙂 #BizHeroes
— Zala Bricelj (@ZalkaB) April 18, 2017
A2 The easiest social media at a live event is that which accommodates cell phones or any sort of mobile apps. #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
What’s an event without having engagement among online/live attendees #bizheroes https://t.co/igKsjOsXMb
— Paper.li (@paper_li) April 18, 2017
@thedavepepper @marklongbottom_ @JuiceboxCA @monikacjansen Yes if they are familiar with your message #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A2 Make videos, snaps, short clips, livevideo broacasts & the power of # + SM engagement. It can help SO much spreading the word #BizHeroes https://t.co/SoOZO9lGX6
— Zala Bricelj (@ZalkaB) April 18, 2017
@ZalkaB A2. I always repurpose the content from live events into a blog post or podcast #bizheroes
— Cheval John (@chevd80) April 18, 2017
Q3. What are the benefits of using SM during Live Events for brands? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A2: Don’t just post AT your audience at live events – see if you can start convos WITH them by engaging with their posts. #bizheroes
— TheAlternativeBoard (@TAB_Boards) April 18, 2017
@thedavepepper @monikacjansen @marklongbottom_ @JuiceboxCA Depending on the type of event however, the more organic the better #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A3: (1/4) SM can create and engage a community, loyal followers, raving fans especially if the event is monthly, yearly #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@thedavepepper IMHO, yes, But @SabrinaCadini makes a great point. If they know your brand, remote could work. #bizheroes
— Monika Jansen (@monikacjansen) April 18, 2017
A2: There’s something deeply organic about tweeting live events vs video. Perhaps I’m old school. #BizHeroes
— Randy Thio (@ideabloke) April 18, 2017
A3: (2/4) In my specific case (#eventplanning), using SM allows me to show what I do (expertise), people can see me in action #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@SabrinaCadini SM and LiveStreaming shows the human side of the brands. #BizHeroes
— Alberto Gómez (@alberMoire) April 18, 2017
And we all like to see you in action #BizHeroes https://t.co/eG992vFVoa
— Paper.li (@paper_li) April 18, 2017
A3 Social media can reinforce a brand’s image. That’s why it’s important for brands to spread their key messages to repeat. #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
A3: Social media amplifies reach and brings the party to people who can’t be there in person. #BizHeroes pic.twitter.com/EO4go6iuTY
— Mallie Rust (@malliefe2o3) April 18, 2017
A3: Using social during live events shows your audience that your brand is a living entity–not just an auto-scheduling system! #bizheroes
— TheAlternativeBoard (@TAB_Boards) April 18, 2017
It’s a great way to expand your audience in an authentic way. Through ppl having online convos people discover your brand. #bizheroes
— Mind of a Diva (@MindofaDiva) April 18, 2017
@monikacjansen @JuiceboxCA @SabrinaCadini engagement but also experience to relate posts and also ability to use instinct and experience it’s not just click and post #BizHeroes
— mark longbottom (@marklongbottom_) April 18, 2017
A3: (3/4) Add video to the mix – It’s more engaging / inspiring than an image. One of my recent weddings: https://t.co/9BuPiwfTqU #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A3: I love seeing behind the scenes stuff from a brand. It feels special! #bizheroes
— Monika Jansen (@monikacjansen) April 18, 2017
A3: (4/4) If your audience is Millennials you should definitely use #livevideo for events (they watch a lot of video content) #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A3 live events are filled with strong community of like minded people @SabrinaCadini @paper_li #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
A3: Social media also cultivates a conversation around the event, which is very valuable. #BizHeroes pic.twitter.com/0x6q3Ghhco
— Mallie Rust (@malliefe2o3) April 18, 2017
That’s so true! People love behind the scenes videos because they feel connected to you and the brand more. #BizHeroes https://t.co/zGlgvwWHNI
— Mind of a Diva (@MindofaDiva) April 18, 2017
A3 Helps you drive different ppl & aud to ur event. And enables you to tap into diff communties not directly connected 2U > reach #BizHeroes https://t.co/dPsJ2LuXQr
— Zala Bricelj (@ZalkaB) April 18, 2017
A3 you’ll get the real and the raw not the supposed professional content – far more engaging for the audience to be creators too #BizHeroes https://t.co/pGDn4erWQM
— mark longbottom (@marklongbottom_) April 18, 2017
@thedavepepper @paper_li Absolutely! They are both very important – #livestreaming gives you the ability to reach more fans #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
Q4. Tell us more about yourself, ladolceidea.us and #WeddingPreneurs #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A4: (1/3) I organize social, corporate and non-profit events with a specialty in #weddingdesign and #weddingplanning #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A4: (2/3) Any type of event from a conference to a fundraiser can be covered by SM as long as it aligns with your audience #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@milguy23 They’re starting to – I always educate my clients on the opportunities to connect to a wider audience with Sm #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A4: (3/3) I focus on sharing #weddingstories, details, decor ideas, and to show my design / planning skills to promote my brand #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
q4: As long as they have a clear way to connect with the brand it works. Plus snap has geo filters that help for events too! #bizheroes
— Mind of a Diva (@MindofaDiva) April 18, 2017
Q5. Tools, tools, tools! Share your favorite tools & what they’re best for in Live Events? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
Q5. A huge shoutout to the https://t.co/LHhtqv2D8A tool. Great way to integrate #socialmedia & #events https://t.co/5Rr4wbDi6h #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A5: (1/5) Anything that provides a memorable experience to attendees: 360 camera for the wow effect, or drone for aerial views #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A5: (2/5) A microphone for public (loud) places such as expos or conferences if you’re planning on interviews #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A5: (3/5) Good lighting! Don’t leave your viewers guessing what’s going on during the #liveevent #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A5 lighting and audio quality are essential Don’t stream anything you wouldn’t watch @SabrinaCadini @paper_li #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
A5: (4/5) Facebook Event Page with all the critical information and to encourage discussion / engagement #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A5 The first tool for a live event is a strong WiFi. Display event hashtag along with time and place of events. Include messages. #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
A5: (5/5) #FacebookLive has a “Donate” button for non-profits and viewers can contribute to a cause while watching in real time #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@ZalkaB Yes 🙂 More and more of my non-profit clients are using it, very helpful to attract the younger generations of donors #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
Q6. How can you make a community out of Event Attendees for future events? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A6 Event attendees can create a bond that carries over to future events they attend together or remotely. #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
A6: (1/3) Facebook Groups can be useful to bring attendees together so they become advocates / promoters of that event / brand #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A6 is it safe to think attendees are pre-qualified as fans of the topic. I think so . @paper_li @SabrinaCadini #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
A6: (2/3) A custom hashtag can increase visibility and create / continue a conversation before, during and after the #liveevent #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A6: (3/3) Use of #eventapps whether branded or @Bizzabo and @WhovaSupport offer event management tools & connect attendees on SM #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8 time sensitive content, product announcements, unstructured one time events work live @SabrinaCadini @paper_li #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
Q7. What are some fun ideas to engage event attendees & share on SM? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A7 live polls contests hashtag tweetathons to trend are fun for live events @SabrinaCadini @paper_li #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
A7: (1/4) Contests or giveaways where attendees are invited to share posts (before) or #livebroadcasts (during) to win prizes #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A7: (2/4) Facebook Place where guests / attendees are invited to check in – It generates traffic and more social activity #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A7: (3/4) Interactive photo booths at the event with social media sharing features #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A6. Having the correct hashtag can allow you to stand out from the crowd #bizheroes
— Cheval John (@chevd80) April 18, 2017
A7: (4/4) Twitter and Instagram walls where posts are shown in real time, attendees love to be featured! #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@SabrinaCadini @MindofaDiva I’m with you on this 💯 I still feel Periscope has a different vibe & community behind it. #BizHeroes
— Zala Bricelj (@ZalkaB) April 18, 2017
@ZalkaB @MindofaDiva Yes, the #Periscope community gets video, it was born around it – Facebook users are still adapting #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@SabrinaCadini @ZalkaB @MindofaDiva I would agree to a degree with you sabrina because most of the people using facebook live are those who great at twitter #bizheroes
— Cheval John (@chevd80) April 18, 2017
And I have to say @SabrinaCadini is a great Periscoper! #bizheroes https://t.co/5EKcU7DI3B
— Paper.li (@paper_li) April 18, 2017
@thedavepepper Why not? If you have the technology and your audience is on different platforms it’s definitely something to consider #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A6 if they are connected and interested in the biggerpicture/product/service just keep talking between events job done simple #BizHeroes https://t.co/FE81h1cfPC
— mark longbottom (@marklongbottom_) April 18, 2017
@paper_li A7 Start way before the event. Build up the momentum & try combining the the content & engagement + use # in combination #BizHeroes
— Zala Bricelj (@ZalkaB) April 18, 2017
A7 find them where they are comfortable from coffee shop to bus stop – online find them where happy don’t drag them to your place #BizHeroes https://t.co/RTDka0dRj8
— mark longbottom (@marklongbottom_) April 18, 2017
Q8. What kind of content can be shared during Live Events? #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A8: I like videos that show the branding process, lessons, and Q&As. I also like videos that show just the person’s personality #BizHeroes
— Mind of a Diva (@MindofaDiva) April 18, 2017
A8: (1/6) Anything that you are allowed to share or #livestream whether it’s a public or private event #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8: (2/6) Always check with the event organizers or local authorities if it’s a public event #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8: (3/6) Brands must obtain releases if they plan to use any of the content for commercial purposes #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8 Content shared during live events depends on whether sponsor considers any content proprietary, in which case restrictions. #BizHeroes
— Jim Katzaman (@JKatzaman) April 18, 2017
A8: (4/6) #EventPlanners like me must get client’s permission to cover their events #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8: (5/6) If it’s a paid conference there might be restrictions in order to keep content available only to registered attendees #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A8: (6/6) Use #360cameras with caution at events if there are restrictions, you can’t really control what viewers see #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
@SabrinaCadini A8. I always recommend using @BlueJeansNet if you want to live stream an event to facebook live #bizheroes
— Cheval John (@chevd80) April 18, 2017
A8 Anything that can not just give insights about the event, but also presents people, different convos & connections created #BizHeroes https://t.co/tZHjTg1m7V
— Zala Bricelj (@ZalkaB) April 18, 2017
@paper_li A8. I would tell you pre-match and post game before an actual sporting event is great to live stream. #bizheroes
— Cheval John (@chevd80) April 18, 2017
@SabrinaCadini @paper_li Agree with you. Plus you are not infringing on the television rights deal of the network for sports events #bizheroes
— Cheval John (@chevd80) April 18, 2017
Q9. Tag your favorite Events online! #BizHeroes
— Paper.li (@paper_li) April 18, 2017
A9: (1/3) I enjoyed watching @coachella on their multiple #YouTube channels last weekend, nice way to give choices #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A9: (2/3) I’m also a big fan of #fashionshows. lots of inspiration for my events – Many designers now use #livestreaming #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A9: (3/3) I loved @Fendi live 360 fashion show at Trevi Fountain in Rome on #FacebookLive last year https://t.co/ZjhufV2XT4 #bizheroes
— Sabrina Cadini (@SabrinaCadini) April 18, 2017
A9 As a TV person I see live and OTT replace broadcast eventually @SabrinaCadini @NFL @Twitter @paper_li #bizheroes
— David Pepper (@thedavepepper) April 18, 2017
Are you on Twitter? Follow me at @SabrinaCadini and join Paper.li’s #BizHeroes chat on Tuesdays at 11am PST. I’ll see you there!
Holistic Precision Life Coach, Brain Wellness Coach, and Life-Work Balance Strategist helping busy professionals and high achievers live and work better by prioritizing themselves. I use different modalities (epigenetics, neuroscience, chronobiology, and positive psychology) to implement effective lifestyle changes.
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