Guest on the #TwitterSmarter chat: Dealing with Social Media Burnout
I’ve been a greeter for the #TwitterSmarter chat for several years, and I had the privilege to also be a guest a few weeks ago. The wonderful host, Madalyn Sklar, is a leading Twitter marketing expert with 26 years of digital marketing experience and 17 years of social media marketing, and it’s no surprise that Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Since launching six years ago, her weekly #TwitterSmarter chat has reached over 15 billion impressions.
The topic for the chat was “Dealing with Burnout on Social Media” where I shared information about different types of pressure along with best practices and tips together with the participants.
If you missed the chat, no worries! Below is the recap for you along with the recording of the Twitter Spaces were Madalyn and I expanded on the topic with some of her community members. Lots of great insights and tips about preventing social media burnout!
If you’d like to check #TwitterSmarter out on Twitter, join us on Thursdays at 10 am Pacific / 1 pm Eastern.
Q1: Why is social media a stress trigger? #TwitterSmarter pic.twitter.com/59YQGmXkEe
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A1: Social media is a stress trigger because of hate speech, people judging others, and misinformation. #TwitterSmarter
— VirtuDesk (@virtudeskcom) April 28, 2022
Social media has almost no boundaries. The feed is nearly infinite. People speak and act in ways we’d never accept in person. Anything we say is open to misinterpretation. Unless we set boundaries, it’s a very unsafe space.#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A1: Social media triggers stress by creating comparisons between your own life and the curated lives of others.#TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
A1a: Social media can bring up a lot of tricky feelings for us. It can prompt us to compare ourselves to others and even create FOMO as we’re consuming all this content where people are sharing what’s going on in their lives. #TwitterSmarter https://t.co/2rMkdaYjBO
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
#TwitterSmarter A1 Social media is only a stress trigger if you allow it. Know when and who you WANT to engage. Know when/who to block … and report.
— Lance A Schart 🇺🇦 (@LanceASchart) April 28, 2022
A1 (1/3): Stress is simply a natural response to a threat; in our modern world it happens when demand exceeds capacity, and our body experiences pressure. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A1: It is a stress trigger because the greater the time we spent using it, we become less productive. Just imagine a lot of misinformation and fake news that causes panic to the general public. #TwitterSmarter
— Pavel Stepanov (@pavelStepanov77) April 28, 2022
A1 I never thought about social media as a stress trigger. I see it as a place to exchange info/views/opinions and share laughs and/or shocking moments.
— Dorothée Lefering (@DoroLef) April 28, 2022
I am now keen to hear more about this phenomenon sm being a stress trigger. #TwitterSmarter
A1b: But we have to remember that typically social media is a highlight reel. People are usually only sharing their best moments with us. We don’t often see the struggles they’re going through. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A1. I do think social media is a stress trigger, because it is always ‘on’, and sometimes so so fake! #TwitterSmarter
— Shruti Deshpande (@shruti12d) April 28, 2022
A1 (2/3): Social media can contribute to this pressure generating mental and physical reactions and effects called technostress, defined as an inability to cope with new technologies in a healthy manner. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A1: I find social media a stress trigger because not only can it be information overload, but often negative news items, people being nasty to each other, the whole “mob mentality” can get very upsetting.#TwitterSmarter
— Sarah Clarke (@sclarkeOville) April 28, 2022
A1 There is so much going on with Social Media- new platforms and trends and features and constant changes it’s hard not to be overwhelmed and stressed if you work closely with SM
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 28, 2022
-Alyx#TwitterSmarter https://t.co/4P03TC5ODH
A1) We’re constantly taking in information, disinformation, misinformation, hot takes, bad takes, bad news, good news, and we’re addicted to our phones.
— GiveWP 🌻 (@GiveWP) April 28, 2022
If you work in social media or have a robust personal brand, you can add in the layer of feeling always on. #TwitterSmarter
A1: I have been in the Community Manager role for F500 clients. I will have life-long PTSD from that. Anything can happen and it is the Wild West out there. #twittersmarter
— Richard Dedor ☕️ (@RichardDedor) April 28, 2022
A1 (3/3): Our brain responds to stress triggers in the same way, whether it’s trying to protect us from a tiger chasing us or a negative comment on Twitter. We must be aware of our use of social media, otherwise it can negatively impact our life and health. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A1. It doesn’t have to be a stress trigger, if you have a curated community and have been consistent with your content, but it often is because no matter how much we try to “create the #Twitter we wish to see, the algorithm gets in the way..1/2 #TwitterSmarter
— Zen Yinger (@ZenYinger) April 28, 2022
A1 2/2 It thrusts content into our stream we don’t wish to see. Also trigger fingers shooting off opinions based on headlines and unverified content tweets do not help. Nuance, common sense, discretion can help. #TwitterSmarter
— Zen Yinger (@ZenYinger) April 28, 2022
A1b: Social media can be a stress trigger if you try to do too much at once and try to be on every platform, etc.#TwitterSmarter https://t.co/egyPoJaF0A
— Jonathan Gaby (@JonathanDGaby) April 28, 2022
A1: Your every move is watched, your data is consistently being farmed, trolls are everywhere. Bad images and bad news travels faster than light and anything you say can be used against you 20 years down the road.
— Kaz (@EternalKaz_) April 28, 2022
It becomes extremely stressful to figure it out#twittersmarter
Q2: What types of pressure can you be subject to on social media? #TwitterSmarter pic.twitter.com/HIh97tF0rB
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A2:
— Jelle Postma (@JelleTells) April 28, 2022
– Negativity
– Social Pressure
– FOMO
– Imposter syndrome
– Spotlight syndrome
– and much more #TwitterSmarter
A2 (1/4): Different types of pressure: stress, anxiety, and burnout. Many people use these terms interchangeably, some of the symptoms may overlap, but they’re quite different and they can all appear in the social media landscape. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A2: Social media can sometimes put pressure on us to be perfect. So many people showcase what looks like these seemingly perfect lives or these perfectly curated feeds. And it’s just not realistic all of the time. #TwitterSmarter https://t.co/cbt6kpcSKH
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
Q2: Often I feel pressure to join in on negative comments & content such as political conversations. I know for me it’s better to stay out of this, but it is challenging. #TwitterSmarter
— Sarah Clarke (@sclarkeOville) April 28, 2022
A2: There’s internal pressure, from feeling like we need to respond to everything, or respond instantly, or that everything we share has to be perfect. And external pressure, from requests, questions, or even ridicule, that could appear at any time.#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A2: Pressure to conform, pressure to “keep up with the Joneses,” pressure to get involved with activism, pressure to react to the news…
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
You name it, it’s there!#TwitterSmarter
A2 (2/4): STRESS, generally caused by an external trigger, and it can be acute or chronic. On social media, constant notifications can create pressure and generate stress. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A2: Those working in a role related to marketing and social can feel pressure to be “always on” instead of taking much-needed breaks for mental health #TwitterSmarter
— Pixlee TurnTo (@pixleeturnto) April 28, 2022
A2 (3/4): ANXIETY, caused by an internal trigger (persistent feeling of apprehension or worry about something that happened in the past or hasn’t happened yet). On social media, this can translate to comparing yourself to others and jumping to conclusions. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A2 (4/4): BURNOUT: emotional, mental, physical exhaustion caused by unrecognized/unmanaged chronic stress. Usually work-related and extending to personal life. On social media, burnout can be a persistent fatigue due to spending too much time online. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A2: Imposter syndrome. The “perfect life” that many post about. Trying to keep up with the Jones for whatever reason. Fake success posts. The sky is falling! Take your pick #TwitterSmarter https://t.co/JyExiQiw7i
— Clover Media (@clovermediahq) April 28, 2022
A2: One of the biggest issues I find, especially with text based posts, is context can be more difficult and people are sooo quick to jump on something and misinterpret it.. #twittersmarter https://t.co/tNUWIU9Fqw
— Don Covin 🏠 Vent Pro (@doncovinventpro) April 28, 2022
A2: The pressure to keep up with the trends to stay relevant and maintain a demanding posting schedule, which leads to pressure to constantly create content. There’s also a lot of social pressure on social media to address certain things ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
A2: If you’re trying to hit a home run with every social media post, you’re putting unnecessary pressure on yourself. A social media strategy should be about building a body of content.#TwitterSmarter
— Don Dingee (@don_dingee) April 28, 2022
A2. No matter how evolved we get surface beauty is still lauded in our society no matter how fake or unreal it is in reality. There’s no such thing as perfection or excellence- it’s all about the next minute and then gone. We live in its pursuit, unfortunately.#TwitterSmarter
— Zen Yinger (@ZenYinger) April 28, 2022
Q3: What are the causes of social media burnout? #TwitterSmarter pic.twitter.com/Gvpnbfc14n
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A3 (1/5): I see this happening in three stages, starting with stress and/or anxiety, followed by addiction, and then burnout: #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A3: We can create unsustainable expectations and roles for ourselves. We can fail to set good boundaries, define what we want from our time online, or put clean edges around our social media strategy.
— Fernando Gros (@fernandogros) April 28, 2022
Or the trolls can eat us alive…#TwitterSmarter
A3: One of the main causes of social media burnout is spending too much time scrolling. It’s become second nature to pick up your phone and begin browsing Instagram, watching TikToks, YouTube videos, etc. Before you know it, so much time has passed! #TwitterSmarter https://t.co/OZDpr9xX5H
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A3 (2/5): Stress triggers
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🟨 Checking social media constantly and spending hours online (disrupting daily operations and sleep patterns)
🟨 Cyberbullying (threat), also causing anxiety (fear of being targeted again in the future)#TwitterSmarter
A3: Listening to or buying into the hype of the “Hustle Culture”. People stating you better be working 23 hours of the day if you want to make it & you have to be everywhere or you’re nowhere. All of which are just toxic & untrue #TwitterSmarter https://t.co/4ViYUYmO9X
— Clover Media (@clovermediahq) April 28, 2022
A3: All those pressures we just talked about combined with the fact that it’s relentless – it never actually ends.
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
BTW, it’s also designed to keep you ON the platforms as much as possible. Read Matt Crawford’s The World Beyond Your Head.#TwitterSmarter
A3 (3/5): Anxiety triggers
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🟧 FOMO (fear of missing out on important events)
🟧 Comparing yourself to others (not seeing yourself as successful as them)
🟧 Dealing with negative comments (taking them personally even if not directed at you)#TwitterSmarter
A3. I think causes of social media burnout are
— Jim Fuhs #DealcastersLive #Vidfest22 (@FuhsionMktg) April 28, 2022
🚨 The fear of missing out (FOMO)
🚨Feeling like you have to respond ASAP
🚨Not scheduling time away from platforms
🚨Feeling like you have to have an SM presence everywhere#TwitterSmarter https://t.co/a4tAQqjTrd
#TwitterSmarter A3: Burnout can be caused by over-engagement, not knowing when to step away. Running too many campaigns at once or putting too much focus on SM over traditional networking/sales can also cause burnout. You MUST take time to turn off … daily!
— Lance A Schart 🇺🇦 (@LanceASchart) April 28, 2022
A3 (4/5): When you spend more time on social media than in the real world, it becomes addiction, and you may experience withdrawal symptoms (you are unable to detach from your phone and you experience physical and emotional problems) #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
I am so guilty of getting lost for long periods of time on TikTok what is with that – I just love watching videos of baby goats dancing in pajamas. #TwitterSmarter pic.twitter.com/N0ZBbTq70w
— Sarah Clarke (@sclarkeOville) April 28, 2022
A3. The feeling, ‘if i m not online, i’ll loose my followers, my engagement will drop’….results in social media burnout! #TwitterSmarter
— Shruti Deshpande (@shruti12d) April 28, 2022
#TwitterSmarter A3B: Unless it’s a time sensitive or critical post, nothing says you can’t post one thing here today and on another platform tomorrow. Reusing content reduces pressure and extends the life of the message. Win-win!
— Lance A Schart 🇺🇦 (@LanceASchart) April 28, 2022
A3 (5/5): Addiction can then lead to burnout which also impacts your ability to function in your life and at work #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A3. When it comes to #socialmedia for us marketers, we need to find that which sparks joy constantly to keep us refreshed and operating on that high octane, so often needed in our field. Stop & Reset helps. Communities are a huge help knowing it takes a village. #TwitterSmarter https://t.co/8fD98Y4yCK
— Zen Yinger (@ZenYinger) April 28, 2022
A3: Constant pressure with no breaks or support can really cause burnout. Social media burnout can happen really quickly because we go on social media outside of work, making that separation more blurred. Getting support & taking breaks is crucial ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
A3 Not scheduling time away from the screen
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 28, 2022
Just like separating home and work, it’s important to separate from Social Media as well
Don’t have work SM accounts connected to personal devices, have notifications turned off, & a strict cut off to shut it off
-Alyx#TwitterSmarter https://t.co/sfUcRAOiaH
Q4: How can you recognize the warning signs of a burnout? #TwitterSmarter pic.twitter.com/qzSHFVB0cq
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A4 (1/4): it can be tricky:
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Signs can be subtle at first, you may not pay attention until too late
🔷 You may have to deal with other triggers in your life (a new job, retirement), dismissing social media as a trigger#TwitterSmarter
A4: If you feel any discomfort while being on social media — whether you create or consume — it’s time to take a break #TwitterSmarter
— Jelle Postma (@JelleTells) April 28, 2022
A4: If you notice your energy levels are low or that you’re not feeling good after scrolling social media, that’s a good sign you’re on the road to burnout. #TwitterSmarter https://t.co/urRtEfxx15
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A4: When you begin to loathe logging into your accounts. When you feel like all you want to do is get a way from social media. When you become mentally exhausted from others posts or your own content just feels like too much work #TwitterSmarter https://t.co/GA6LxpWG6X
— Clover Media (@clovermediahq) April 28, 2022
A4 (2/4): Become aware of these in your daily life:
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Physical, emotional exhaustion
🔷 Negativity or pessimism
🔷 Irritability
🔷 Distancing from people
🔷 Reduced motivation, productivity
🔷 Difficulty concentrating
🔷 Self-criticism, hopelessness #TwitterSmarter
A2: Pressures of:
— Kaz (@EternalKaz_) April 28, 2022
-Trends
-Algorithms
-Vanity Metrics
-Thought Leaders
-Mob Mentality
-Follow 4 Follow, Sub4Sub, Support4Support lmao#twittersmarter
A4 (3/4) Also:
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Poor sleep, tiredness
🔷 Neglecting yourself
🔷 Physical symptoms like headaches, digestive issues, getting sick often because of a weak immune system, muscle tension and pain. Your body is trying to tell you something #TwitterSmarter
A4: Being triggered by stuff that I usually just let go is a big sign for me. That’s when I tend to think about dropping off for a while. #TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
A4: Depersonalization is a big sign of burnout. You stop enjoying talking to people. You feel like everyone’s out to get you. Or your work feels futile. Or you just waste time rage-scrolling.#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A4 (4/4): On social media, burnout can include:
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Addicted to notifications = anxiety
🔷 Decreased creativity = exhaustion
🔷 Nothing to offer to your audience = self-criticism
🔷 More connected to people on social media than on people in real life = isolation#TwitterSmarter
This is really good! I never thought about the signs of burnout on social media. Thanks @SabrinaCadini #twittersmarter pic.twitter.com/BT4D1GWkeg
— Charlotte H. Huntley, PhD, MPH (@DrCHHuntley) April 28, 2022
A4: Social media burnout is when you are scrolling aimlessly with no purpose or intent, posting content without any plan or strategy, and not getting or giving engagement. Time for a break. #TwitterSmarter
— Sarah Clarke (@sclarkeOville) April 28, 2022
A4: When you start to dread doing the task and take longer to get around to doing it. Inspiration and motivation are drying up and it’s time for a break! ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
A4) Feeling dread when you’re opening a platform, unmotivated to participate in conversations or post content. #TwitterSmarter
— GiveWP 🌻 (@GiveWP) April 28, 2022
A4| Burnout happens when your priorities slip. It’s important to be honest with yourself and imagine you’re talking to a friend rather than yourself. Often we are harder on ourselves and would be more understanding to a friend.#TwitterSmarter
— Anastasia ☼ (@xoxAMM) April 28, 2022
Q5: What’s the best way to prevent a stress response? #TwitterSmarter pic.twitter.com/prIRcEkIrD
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A5 (1/4): Stress will always be around, it’s impossible to avoid it; the best solution is to build resilience with tools and strategies to actively respond to triggers instead of just reacting.
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
I have a three-step formula that I use with my clients … #TwitterSmarter
A5: Recognize what your unique warning signs are. How do YOU know when you’ve spent too much time on social media? Be aware of the signs so you can do something about it before it’s too late. #TwitterSmarter https://t.co/nxninKH1Tc
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A5:
— Jelle Postma (@JelleTells) April 28, 2022
Try to find out what causes you to stress:
– Negative conversations?
– Fear of missing out?
– The need for perfection?
Then, try to avoid these causes. #TwitterSmarter
A5: Answer:
— Jonathan Gaby (@JonathanDGaby) April 28, 2022
– Set an intention
– Schedule limits
– Put “blinders” on when you are in social media/twitter. #TwitterSmarter https://t.co/2zIpOh9sKt
A5 (2/4): 1⃣ Become Aware. When you notice that something is happening, stop what you’re doing. This would also be a great time to take a deep breath to prevent your brain from initiating its automatic fight-or-flight response. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
#TwitterSmarter A5: Know your limits, set boundaries. Decide who you’re willing to engage with. Look at someone’s history before engaging. Unless you’re in a #CS role, you don’t HAVE to respond to every tweet. Mine is their Following/Followers ratio. Above a 3:1 ratio? Nope!
— Lance A Schart 🇺🇦 (@LanceASchart) April 28, 2022
A5: Be assertive instead of aggressive. Assert your feelings, opinions, or beliefs instead of becoming angry, defensive, or passive. Accept that there are events that you cannot control & keep a positive attitude #TwitterSmarter https://t.co/K77QDmw0BC
— Clover Media (@clovermediahq) April 28, 2022
A5: The obvious answer is to make liberal use of Twitter’s safety features. Mute phrases you don’t want or need to see. Configure the options in your notifications. Mute accounts that speak or act in unhelpful ways. 1/2#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A5 (3/4): 2⃣ Notice. Pay attention to what is happening and why.
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔶 What caused the stressor?
🔶 How is it interfering with what you’re doing?
🔶 How is it impacting your body or mind?
🔶 Is it avoidable? #TwitterSmarter
A5 (4/4): 3⃣ Reframe your response. Make a conscious decision by choosing the best solution to address, avoid, or eliminate the stressor. In my coaching practice, I help clients create their own Reframe Toolbox #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A5: The less obvious answer is understanding our emotions better rather than avoiding them. Our minds often lie to us. Lisa Feldman Barrett’s book How Emotions Are Made is good read on this subject. 2/2#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
I leave my phone in another room when I go to bed at night, that way I don’t get tempted to check notifications.#TwitterSmarter
— Jim Fuhs #DealcastersLive #Vidfest22 (@FuhsionMktg) April 28, 2022
A5: DROP THE CHALUPA!!!!
— Doug Cohen (@dougcohen10) April 28, 2022
Step away.
Regroup – if it’s short term just don’t create while extremely emotional.
Restrategize – it’s longer term come up with a calendar and/or some structured series of content you can return to – a more sustainable strategy.#TwitterSmarter https://t.co/ZdO40eOmNE
A5: Calculate your limits BEFORE it happens so that you know when to speak up and let your team know when you need more support or when you need to take a break. Economize your time and energy ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
Q6: Share some ideas to avoid Twitter burnout. #TwitterSmarter pic.twitter.com/kTaxJJDHdB
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A6a: To avoid Twitter burnout, it’s best to limit how much time you spend on social media each day. You can set app limits on your phone and create one specifically for Twitter. This will prevent you from going overboard with your daily Twitter usage. #TwitterSmarter https://t.co/afzOnghQ1h
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A6b: It’s also helpful to turn off notifications so you aren’t tempted to grab your phone with each one that pops up. All that does is distract you from the other tasks you’re working on. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A6a: Don’t use Twitter to consume news. It’s a terrible platform for that. Twitter is great for a breaking story, like an Earthquake, but soul crushing for the 24/7 news cycle.#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A6: Set daily, weekly, monthly time limits for your on-app interaction. Utilize the mute & block features. They’re your friend! #TwitterSmarter https://t.co/zDoOfFgjg1
— Clover Media (@clovermediahq) April 28, 2022
A6 (1/2):
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Schedule social media time (professional/personal) on your calendar
🔷 Use technology/automation to manage time better
🔷 Use Twitter lists to keep up with accounts & conversations that matter
🔷 Mute/block accounts & keywords that may upset you#TwitterSmarter
A6b: This year I’m taking a digital sabbatical every seven weeks. I’m not totally offline. I’m online for work. But, offline for recreation. So, paper reading, physical arts and crafts, and no twitter or social media for fun.#TwitterSmarter
— Fernando Gros (@fernandogros) April 28, 2022
A6 (2/2):
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
🔷 Prioritize self-care. That’s how your body becomes more resilient allowing you to handle stress better. Eat healthy away from your computer or phone, move, sleep, engage in social connections, dedicate time to a hobby, unplug.#TwitterSmarter
A6| Instead of immediately tweeting a thought on the platform, try writing it in your notes and schedule it to post at a later time.
— Anastasia ☼ (@xoxAMM) April 28, 2022
Set aside time to peruse Twitter but be intentional about utilizing that time to engage with others rather than blindly scrolling.#TwitterSmarter
A6 Be intentional!
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 28, 2022
Have a strategy/plan for what you want your time on Twitter to do for you
Join conversations/chats/spaces that are relevant to you
Set up boundaries at the very start- if you know you’re prone to doomscrolling, set time limits
-Alyx#TwitterSmarter https://t.co/7oLSYRXdLX
A6: Another useful thing is to have an activity that just doesn’t allow you to have your phone.
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
For me, it’s long motorcycle rides. Phone is in the tank bag and unseen for hours at a time. #TwitterSmarter
A6: Set a limited amount of time to being on Twitter. For example, I won’t spend more than 2 hours on Twitter/day and I won’t log on past 6 pm! ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
A6: Runs counter to the consistency advice, but I don’t feel compelled to post every day. If I don’t have something to say, I don’t have something to say. Maybe shift to liking or retweeting for a while instead of posting. That’s OK for personal accounts.#TwitterSmarter
— Don Dingee (@don_dingee) April 28, 2022
I have a “no devices in the bedroom” policy. Everything is in another room charging. #TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
A6
— Egline Samoei (@EguarEglin) April 28, 2022
Avoid Twitter burnout by
—Setting time limit usage
—Avoid doomscrolling
—Don’t pick up on uncessarry fights
—Turn off notifications when focusing on other tasks
—Logout if you need social media detox
—Schedule posts at times to avoid spending much time online#TwitterSmarter
Q7: Is taking a break the best way to recover from a burnout? #TwitterSmarter pic.twitter.com/gwPp3SRcO3
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A7: Absolutely! There’s nothing wrong with taking a social media break. It’s the best way to stop yourself from over-consuming. Plus, when you see how beneficial it is, you may be more likely to be mindful of social media time in the future. #TwitterSmarter https://t.co/lI14LppPlN
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
#TwitterSmarter A7: Taking a break from social media MAY be the best way to recover from burnout. But setting daily boundaries MAY help avoid it. You CAN auto-schedule tweets while you’re on break/vacation, too! Delegate someone checking to make sure they post while on holiday. pic.twitter.com/qgEG50e0pN
— Lance A Schart 🇺🇦 (@LanceASchart) April 28, 2022
A7 (1/4): I wish it were that easy! Burnout is a result of prolonged stress on our body systems, and it can take a long time to recover, it’s much more than taking a break. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A7: I find that it is. Short breaks for minor annoyances, longer ones when you’re really in a bad place. #TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
A7| Maybe not a complete cold turkey break because then you might have FOMO and binge. Recovering from burnout should look like identifying how you got there and how to prevent it from happening again. Moderation is key.#TwitterSmarter
— Anastasia ☼ (@xoxAMM) April 28, 2022
A7: In a manner of speaking, yes. However, if you feel you need to take any substantial time away from Twitter, perhaps implementing time limits before it reached that level would have been a better plan to prevent burnout #TwitterSmarter https://t.co/nQI98evCSx
— Clover Media (@clovermediahq) April 28, 2022
A7 (2/4): First, look at the time and your behavior on social media. Is it to socialize, assist clients, motivate and inspire others, learn something, or do you get involved in heated threads about political issues that drain your energy and make you angry? #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A7) Taking a break PLUS implementing new boundaries is. But a short break won’t ultimately allow you to recover from burnout. #TwitterSmarter
— GiveWP 🌻 (@GiveWP) April 28, 2022
A7 (3/4): Next, remove notifications, reduce your time on social media and at work, and make time for yourself. Engaging in activities that are meaningful and satisfying to you can help you recover sooner. You have to give your body time to repair and recharge. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A7: I would say taking a break or drastically reducing your time on social media. Being in nature, going for a hike, volunteering at a local charity are all great ways to unplug from social media and recover from a burnout. #TwitterSmarter
— Sarah Clarke (@sclarkeOville) April 28, 2022
A7: It’s a great way.
— Jelle Postma (@JelleTells) April 28, 2022
But I believe it’s better to look for ways that help in preventing burnouts, not just recovering from them. #TwitterSmarter
A7: It’s an important part of recovering but it doesn’t prevent future burnout. If you experience burnout then chances are you’ll experience it again. You’ll need to address how you work, how you live, and your self-beliefs.
— Fernando Gros (@fernandogros) April 28, 2022
Mindfulness helps.
So does therapy.#TwitterSmarter
Absolutely!
— Advance Digital Marketing (@Advance_Digitl) April 28, 2022
Not even social media burnout, just burnout in general. Take that PTO, work on yourself.
Otherwise you’ll likely wind up hating your job.
-Jake#TwitterSmarter https://t.co/DG0GFWcvyl
A7 (4/4): Also, don’t be afraid to ask for help. Many people have experienced burnout in the past – I was one of them – and they can help you. As an alternative, you can ask for professional help to identify causes and find strategies that work for you. #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A7: Sure the obvious answer could be yes, but I’m going to say maybe…Other modes of self-care can help you power through it if you have a job to do. Eat right, exercise. You may not always have the luxury of a break. #TwitterSmarter
— Doug Cohen (@dougcohen10) April 28, 2022
If all else fails there’s always edibles… https://t.co/YQSkakll05
A7 Taking a break is a great way to recover from burnout!
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 28, 2022
Separating yourself from the stressor is a great way to regroup, pinpoint the issue, and formulate a plan to go back with a healthier mindset
-Alyx#TwitterSmarter https://t.co/wmJiULDSOb
A7: This is a yes, for me. Taking a break helps. Doing something you love as you take breaks diverts your attention from all of the stress. #TwitterSmarter
— Pavel Stepanov (@pavelStepanov77) April 28, 2022
A7
— Egline Samoei (@EguarEglin) April 28, 2022
Yes taking a break is one of the ways to recover from burnout. Rest! But being mindfull of your health, body, environment and being discplined is vital
#TwitterSmarter
A7 it can help but then to need to deal with the root causes of the burnout out or stress or it will just happen again … 🙈#TwitterSmarter
— Carrie Eddins (She /her) (@blondepreneur) April 28, 2022
Q8: Where can you find useful resources about preventing social media burnout? #TwitterSmarter pic.twitter.com/O4EReUfCF8
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A8 (1/3): Digital Wellness Institute @digiwellinstit helping take advantage of the benefits of technology while avoiding associated harms.
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
Download their Digital Wellness ebook with great insights and excellent strategies https://t.co/lSiALDPN2G #TwitterSmarter
A8a: My favorite resource is our guest, @SabrinaCadini. She is a wealth of knowledge. You must check out her website: https://t.co/PYczhXsrwY
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
#TwitterSmarter https://t.co/eFL2oMmovJ
A8b: Also, the web is filled with resources we can use to prevent social media burnout. A quick search will yield plenty of helpful advice you can make use of. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
A8: @SabrinaCadini seems like a good resource. #TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
A8: Your team members might be able to provide some great advice and there are plenty of articles by social media managers on how they manage their limits ~Julie #TwitterSmarter
— Nimble (@Nimble) April 28, 2022
A8 (2/3): 30-Day Challenge from Stress Management Society @StressMgtSoc – April is #StressAwarenessMonth, perfect timing for this chat and to start selecting one daily activity from their list of tips for your wellbeing.https://t.co/jqNt1VaSI1 #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A8 (3/3): 7-day digital detox from Lifehack – This article outlines 7 clear steps with simple and effective prompts.https://t.co/S3RLEGRTvI#TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) April 28, 2022
A7: A couple books that may also change your outlook about SoMe:
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
Matt Crawford: The World Beyond Your Head
Jaron Lanier: Ten Arguments for Deleting Your Social Media Accounts Right Now#TwitterSmarter
A8a: Listen to the Happiness Lab podcast. The host is a cognitive scientist. The latest episode is on burnout.#TwitterSmarterhttps://t.co/WBNVUC25Fw
— Fernando Gros (@fernandogros) April 28, 2022
Aside about the Jaron Lanier book – he cites one of my very favorite books as an inspiration – Gerry Mander’s Four Arguments for the Elimination of Television. I highly recommend it. #TwitterSmarter
— John Cloonan | Audacity Marketing (@johncloonan) April 28, 2022
Thank you Sabrina!! You are a wealth of knowledge. It’s so important to discuss this topic on a regular basis. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
Absolutely @SabrinaCadini you were and are amazing 🙌🎉🎯😘#TwitterSmarter pic.twitter.com/IbCS869tJf
— Carrie Eddins (She /her) (@blondepreneur) April 28, 2022
If you missed today’s #TwitterSmarter chat in Spaces, you can listen to the replay below.
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 28, 2022
Our awesome guest was @SabrinaCadini talking about social media burnout. It’s such an important topic!
Take a listen! 👇https://t.co/GLDIhnQVDS
As a Holistic Precision Life Coach and creator of the Life-Work Balance System, I empower ambitious professionals and high achievers like you to optimize themselves and unlock their full potential, fostering enhanced well-being and productivity in their lives and careers. I combine innovative methodologies (epigenetics, neuroscience, chronobiology, and positive psychology) to facilitate profound lifestyle transformations.
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